Impasto
Roman Artisanal Pizza Branding & Packaging
In collaboration with Júlia Sousa
Impasto’s branding blends Roman heritage with a fresh, contemporary twist, celebrating the tradition of artisanal pizza. The design embraces bold visuals and thoughtful details to reflect quality, craftsmanship, and the joy of sharing great pizza. A playful highlight is the delivery helmet crowned with a Roman laurel motif, transforming delivery riders into pizza gladiators, a fun nod to tradition that reinforces Impasto’s distinctive character.
Design Choices:
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Color Palette:
Rich reds hint at meat options, earthy greens denote vegetarian choices, and a light green emphasizes vegan selections. This clear colour-coding system ensures instant recognition of dietary preferences.
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Typography:
The bold, rustic typeface reflects Roman heritage, adding warmth and authenticity to the brand's voice.
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Illustrations & Patterns:
Hand-drawn food icons add a personal touch, reinforcing the artisanal quality of Impasto’s pizzas.
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Stickers & Packaging:
Distinct stickers for 'VEGGIE' and 'VEGAN' enhance clarity in product differentiation.
Pizza boxes are designed with a two-tone combination, pairing the dominant color with contrasting sides to maintain a dynamic yet cohesive look.
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Delivery Details:
The red delivery bag proudly carries the Impasto logo, ensuring brand presence even on the go.
The delivery helmet features a playful Roman crown motif, turning delivery drivers into pizza gladiators, ready to conquer cravings one slice at a time!
