A Sparkle in the Sky
Stargazing Event Branding
A Sparkle in the Sky is a celestial-inspired event designed to bring people together under the night sky. This project involved creating a visual identity that captures the wonder of stargazing, using a minimal yet elegant design featuring constellations and a moonlit focal point. The typography and deep navy tones evoke a sense of mystery and tranquility, aligning with the event’s immersive atmosphere.
Print Design | Branding | Visual Identity
Design Approach & Visual Identity
Concept & Inspiration
The branding draws from celestial themes, emphasising constellations and moon phases to reflect the mystery of the night sky.
Typography & Color Palette
A refined serif font adds a vintage astronomy feel, balanced with a modern sans-serif for clarity. Deep navy tones evoke the night’s serenity, while warm cream and soft blues offer contrast.
Visual Composition
Circular elements symbolise the moon as a guiding focal point, enhancing the dreamlike aesthetic.
Digital & Social Media Strategy
Engaging & Educating
Creating an Immersive Digital Presence
To extend the event’s branding beyond physical materials, a strategic social media approach was developed to build anticipation and engage the audience in the celestial theme. This included a mix of promotional content, interactive storytelling, and educational elements to enhance the experience.
